So here are a few significant principles to assistance you contend with these giant companies.
First of all, you can do a better job of serving your customers . Many large businesses have way too many patrons . There is no way that they can service them, and they aren't servicing them. Then what happens? Individuals don't come back to do more business with them. So they may get somebody's business one time, but that's not how you prosper. You get rich by getting people's business over and over again.
You can reach smaller marketplaces that are unprofitable for bigger corporations . You've a chance now to do something that large businesses cannot do. Smaller is better - that's the principle here at work.
The next thing is that all you need is just tiny groups of patrons to potentially generate a fortune. The secret of success is getting small groups to re-buy from you over and over.
We have established that with our own small company . We just bring in a tiny amount of new patrons . But we creeate tremendous profits by trying to do everything doable to serve those customers and make those patrons feel so good that they want to come back and re-buy from us again and again.
Many people would rather do business with smaller companies than with larger corporations . There is a real advantage , especially now when it seems like there are a lot of individuals who are against big businesses . They know in their heart that the smaller businesses really do care for them and they don't feel that same level of care from these large Fortune 500 or Fortune 1000 corporations.
Finally - and this is something that we understand is very significant - no one has to know how large your company is. Your internet site is right alongside those other large companies' web sites . All it takes is the same click of a mouse that takes someone to a giant corporation's internet site - it'll take people to your web site , also. Nobody has to understand how large your business is. No one has to know that it's just you working out of your bed room or basement. The Web actually does level the playing field!
Think about it like this: what if you had a tiny bookstore, and a large bookstore moved right down the street from you? How in the world could you compete? Think about that movie that's so popular , "You've Got Mail" with Tom Hanks and Meg Ryan. It is a wonderful movie. Meg Ryan has a small little bookstore and then Tom Hanks and his family have this giant bookstore that they move right next to hers and she can't compete with them. She's forced to go out of business. But, on the Web, the marketplace is worldwide!
Amazon.com was started by Jeff Bezos, and he started selling books right out of his garage on the Web. Now he's a billionaire. We realize that Jeff Bezos is not an average example, but we have come across a number of newspaper articles where just small Mom & Pop companies are selling books on the Internet, making incredible amounts of money.
One report we came across just a few days ago is about a couple - a husband and wife - who are generating over $6,000 a month in proceeds just selling their books on the Internet.
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